What Is Digital Marketing And How It Works For Small Business?

What Is Digital Marketing And How It Works For Small Business?

Unless you have been sleeping for the last 15 years, you have seen that digital content is ruling the market. From the burst of Internet entertainment to new mobile technologies, these ever increasing platforms enable us a wider variety of options for play and communication. They unlock a new path for companies and brands to communicate with consumers directly. This exhilarating new sphere of digital marketing provides new possibilities to connect with your customers at a fraction of the cost of conventional marketing practices.

What is Digital Marketing?

Digital Marketing is a term that articulates the integrated marketing services employed to entice, engage, and convert clients online. Digital Marketing makes use of more than one channel such as social media, online advertising, search engine optimization (SEO), content marketing, influencer marketing, PPC, etc to assist brands link up with customers and unveil the performance of marketing programs in real-time.

How Digital Marketing Help Small Businesses?

1 – It connects you with customers over the Internet – Those days are gone when people have to go through a large volume of phone directories or surf through pages after pages of broadsheets to find info regarding a service or product. Now 80% of customers use the web to buy anything or find information about any products.

2 – It generates higher conversion rates – Via this channel, you can reach out to targeted audiences, generate leads and accomplish as much as a 24% boost in conversion rates.

 3 – It generates higher ROI from your campaigns – According to HubSpot report, it was found that digital marketing can assist small businesses to generate better CPL (Cost-Per-Lead) in comparison to conventional marketing approaches.

 4 – It connects you with the mobile users – Mobile devices have developed from being a mere substitutes of laptops & PC into something that’s persuading their buying decisions.  90% of adults in the US always have their mobile device within reaching distance.

 5 – It earned people’s faith – Digital Marketing leans on social-media signals, social evidence and testimonials from real customers. Customers who have previously purchased, joined, or availed a service or product advertised by specific business or brands. It can assist in personalizing advertising messages based on previous online choices you have made.

 90% of respondents claimed they would trust information regarding a specific brand, service or product if the information comes from sources they know.


Digital marketing proven strategies and techniques offer not only more traffic but highly targeted traffic that offers real-time results. Targeting the right type of people that offers the right type of outcomes is what digital marketing is all about – assuring survival for your business. Allow Halpin Digital to explain how a custom Digital Marketing campaign will help your business reach the next level. Set up your free consultation today.

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How Pay Per Click Ads Work?

If you have ever seen the ads that emerge alongside search results on Google and other search engines, then you are already familiar with PPC or Pay-Per-Click advertising.

What is PPC Advertising:

Pay-Per-Click is an online advertising platform that allows advertisers to display advertisements of their products or services when people search for things online by entering relevant queries into search engines. Advertisers are charged only when users actually click on their ads, therefore the name ‘Pay Per Click’. Because of the nature of keywords and the part they play in paid search, PPC advertising is also often referred to as keyword advertising.

PPC Advertising
How does PPC advertising work?

For ads to emerge alongside the results on search engines, advertisers can not simply pay more to make sure that their advertisements emerge more prominently compared to the ads of their competitor. Rather, ads are subject to what is known as the Ad Auction, a completely automatic practice that Google & other leading search engines employ to ascertain the relevance and validity of ads that emerge on their Search Engine Result Pages.

Why Pay Per Click Advertising is Vital to Digital Marketing?

PPC advertising can yield traffic immediately. It is simple: spend a decent amount, get top position, and prospective customers will notice your business first. If people are looking for the keywords on which you bid & you have placed a well-written ad, you will acquire clicks immediately after the ad has been activated.

Pay per click advertising is quick: With the help of Google Adwords, one can yield targeted traffic inside a few minutes after opening an account.

Google Adwords

Pay per click advertising is nimble: Where organic search-engine marketing or other types of advertising can be delayed months behind changing audience conduct, you can change most PPC campaign within hours or days. That offers unparalleled capability to adjust to the current market conditions & varying consumer interests.

Pay Per Click can also be a bargain: Sometimes, you may discover keyword ‘niches’ for which the top bid is an incredible deal. These are highly specific longer phrases, which not everybody will have taken the time to follow. In this scenario, PPC is an excellent alternative because you can yield highly targeted traffic to your niche for a fraction of the cost of any other means of paid advertising.

Are you looking for a reliable PPC advertising service that can offer your online business an edge in this cutthroat business environment? Feel free to get in touch with Halpin Digital – your one-stop digital marketing solution. Set up your free consultation now.