How To Use Pinterest For Your Small Business Success? 5 Tips

Savvy small business owners have discovered that developing digital content – videos, written blog posts and podcasts can be a productive way to attract & retain consumers. However, once the content is developed, the challenge is to make people to take notice & use it.  Pinterest can assist.

Here is how to use Pinterest for your small business success:

Endorse your products:

If you are selling physical products, the most obvious way to employ Pinterest is to share pictures of your products. You can share images of your products, diverse variations of styles and colors, and even images of your consumers employing your products.

Share videos:

Video promotions function exactly the same was a blog promotion, except you can actually insert your videos right into Pinterest. You know that online videos can be really effective for small business proprietors, so this is the ideal way to employ Pinterest for many.

Develop a space for collaboration:

Pinterest can be a group activity as well. You can assign boards that are collaboration spaces & incorporate contributors for group pinning & discussions. This is the ideal way to bring your team together to share ideas & learn from one another.

Expand your website:

Well, your activity on Pinterest does not have to be self-contained. You can employ Pinterest to build on other online marketing activities you are doing for your business. One strategy is to make visual versions of the inactive content you already have on your organization website. You can make an About Us board, customer reviews, and even document the history of your business in images.

Highlight colleagues, clients and others:

Though your objective maybe to endorse your business & drive traffic to your site or blog, you must also consider making boards that emphasize great pictures, content, and info from others.

For more information on using social media for small businesses, get in touch with Halpin Digital. We cover a wide range of social media promotions for small businesses including Pinterest. Visit our site now to check out our affordable social media packages.

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How Social Media Can Be A Blessing In Disguise For Your Small Business?

Being a new business, it is essential to pick a marketing route that provides the best outcomes with the most sensible resources. Today, more and more small businesses prefer social-media marketing to help amplify their brand’s reach, improve sales, and expand their professional network.

To inform you how social-media can endorse your business while saving you precious time & resources, we have short-listed few tools on how social media marketing can help your small business.

Social network like Twitter can boost your customer relationship:

More than 72 percent of people are expected to make a purchase from a small business. With the ability to communicate with them over Twitter, there is no reason for organizations not to be on Twitter. The secret to getting success over social-media is to be on the social network your consumers are on – and with more than 200 million users, there is a higher possibility most of your consumers are on Twitter. Employing features such as advanced Twitter search & Twitter lists, building and enhancing your customer relation online is possible even with an undersized team.

A LinkedIn business page will help you spread out your professional network:

LinkedIn is one of the most vital social network sites, where all businesses, big or small, must have an existence. This social network permits businesses to offer authenticity & trustworthiness of their brand via a business page that accommodates info covering the points of who, what & where your venture. Furthermore, it permits small business to be in a site where prospective investors and consumers are on. A LinkedIn business page is also a free marketing tool, and if employed appropriately, can be a very productive one.

Facebook page can boost your business’s customer support:

Offering customer support can be time consuming and expensive. However, with social-media networks such as Facebook, you’re offered with an opening to efficiently resolve customer issues. With the luxury to send private message or post on your Facebook wall, consumers can directly connect to organizations if & when they’ve an issue or feedback.

Get in touch with Halpin Digital if you want to make the most of social media for small business. Our social media packages can be customized as per your business needs. We have experience employing & managing a variety of social-media platforms for our clients, including Twitter, Google+, Instagram, Facebook, etc.

What Is Digital Marketing And How It Works For Small Business?

What Is Digital Marketing And How It Works For Small Business?

Unless you have been sleeping for the last 15 years, you have seen that digital content is ruling the market. From the burst of Internet entertainment to new mobile technologies, these ever increasing platforms enable us a wider variety of options for play and communication. They unlock a new path for companies and brands to communicate with consumers directly. This exhilarating new sphere of digital marketing provides new possibilities to connect with your customers at a fraction of the cost of conventional marketing practices.

What is Digital Marketing?

Digital Marketing is a term that articulates the integrated marketing services employed to entice, engage, and convert clients online. Digital Marketing makes use of more than one channel such as social media, online advertising, search engine optimization (SEO), content marketing, influencer marketing, PPC, etc to assist brands link up with customers and unveil the performance of marketing programs in real-time.

How Digital Marketing Help Small Businesses?

1 – It connects you with customers over the Internet – Those days are gone when people have to go through a large volume of phone directories or surf through pages after pages of broadsheets to find info regarding a service or product. Now 80% of customers use the web to buy anything or find information about any products.

2 – It generates higher conversion rates – Via this channel, you can reach out to targeted audiences, generate leads and accomplish as much as a 24% boost in conversion rates.

 3 – It generates higher ROI from your campaigns – According to HubSpot report, it was found that digital marketing can assist small businesses to generate better CPL (Cost-Per-Lead) in comparison to conventional marketing approaches.

 4 – It connects you with the mobile users – Mobile devices have developed from being a mere substitutes of laptops & PC into something that’s persuading their buying decisions.  90% of adults in the US always have their mobile device within reaching distance.

 5 – It earned people’s faith – Digital Marketing leans on social-media signals, social evidence and testimonials from real customers. Customers who have previously purchased, joined, or availed a service or product advertised by specific business or brands. It can assist in personalizing advertising messages based on previous online choices you have made.

 90% of respondents claimed they would trust information regarding a specific brand, service or product if the information comes from sources they know.

Conclusion:

Digital marketing proven strategies and techniques offer not only more traffic but highly targeted traffic that offers real-time results. Targeting the right type of people that offers the right type of outcomes is what digital marketing is all about – assuring survival for your business. Allow Halpin Digital to explain how a custom Digital Marketing campaign will help your business reach the next level. Set up your free consultation today.

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How Local SEO Helps Small Businesses? 5 Ways

It is quite straightforward that, SEO is not dying; it is only changing. This signifies that you still require Search Engine Optimization, whether you are a local business or not.

If you are new to the local SEO sphere and are not certain how it varies from regular SEO, read some of the points mentioned below. Hopefully, you will see local SEO as something that your local business desperately wants and needs.

SEO

1 – With local SEO you get a better place on Search Engine Ranking Pages (SERPs); hence enhancing your visibility.

When you browse a Google SERP you will notice that they emphasize local results, meaning they place them at the top of a results page.

2 – Local SEO assists to bring in targeted audiences; hence helping your conversions rates.

If someone types a search query and local results appear, that means they are looking for something in particular. This means there is a more targeted audience with more expectations to convert. Keep in mind that it is better to have 100 searchers that are local and serious regarding your business compared to 200 searchers who’re just surfing around for something they may wish to invest in at another time.

3 – Local SEO faces less competition; thus helps boost ranking:

The best thing regarding local SEO is that you are only giving competition to others who are striving to optimize the same local search queries. This signifies that the number of competitors is much less than if you were striving to attain the #1 position for organic ranking for any given keyword. You can consider local SEO similarly as the way you consider long-tail keywords. The overall process is not just cost effective, but also moves much quicker, and you may acquire more targeted results.

4 – Helps you make local connections & affiliations:

With greater visibility you will become better known in your business community. However, with local SEO it isn’t all about gaining visibility on a search-engine, but getting that visibility amidst searchers & other businesses. Eventually, those who discover you via a local search are most likely from your area.

5 – Local SEO helps in link building & social sharing:

Another vital part of employing local SEO is the prospective affiliations between two business units. It develops a connection and aids in social sharing goals. In this way, it aids marketers to meet prospective clients who can assist you and expand your local business. Meeting with local bloggers and other website owners can transform your attitude towards business in a constructive manner. For example, you can plan an event or a new business concept together for future profit. More information checkout http://www.halpindigital.com/local-seo-for-small-business/

How Pay Per Click Ads Work?

If you have ever seen the ads that emerge alongside search results on Google and other search engines, then you are already familiar with PPC or Pay-Per-Click advertising.

What is PPC Advertising:

Pay-Per-Click is an online advertising platform that allows advertisers to display advertisements of their products or services when people search for things online by entering relevant queries into search engines. Advertisers are charged only when users actually click on their ads, therefore the name ‘Pay Per Click’. Because of the nature of keywords and the part they play in paid search, PPC advertising is also often referred to as keyword advertising.

PPC Advertising
How does PPC advertising work?

For ads to emerge alongside the results on search engines, advertisers can not simply pay more to make sure that their advertisements emerge more prominently compared to the ads of their competitor. Rather, ads are subject to what is known as the Ad Auction, a completely automatic practice that Google & other leading search engines employ to ascertain the relevance and validity of ads that emerge on their Search Engine Result Pages.

Why Pay Per Click Advertising is Vital to Digital Marketing?

PPC advertising can yield traffic immediately. It is simple: spend a decent amount, get top position, and prospective customers will notice your business first. If people are looking for the keywords on which you bid & you have placed a well-written ad, you will acquire clicks immediately after the ad has been activated.

Pay per click advertising is quick: With the help of Google Adwords, one can yield targeted traffic inside a few minutes after opening an account.

Google Adwords

Pay per click advertising is nimble: Where organic search-engine marketing or other types of advertising can be delayed months behind changing audience conduct, you can change most PPC campaign within hours or days. That offers unparalleled capability to adjust to the current market conditions & varying consumer interests.

Pay Per Click can also be a bargain: Sometimes, you may discover keyword ‘niches’ for which the top bid is an incredible deal. These are highly specific longer phrases, which not everybody will have taken the time to follow. In this scenario, PPC is an excellent alternative because you can yield highly targeted traffic to your niche for a fraction of the cost of any other means of paid advertising.

Are you looking for a reliable PPC advertising service that can offer your online business an edge in this cutthroat business environment? Feel free to get in touch with Halpin Digital – your one-stop digital marketing solution. Set up your free consultation now.

5 Ways How Social Media Helps Small Business?

According to my knowledge, 82% of small business owners worldwide are making use of social media sites like Twitter, Facebook, Pinterest, Instagram and Linkedin to help expand their business. If you are still standing on the social sidelines, there has never been an ideal time to get started.

Here is how social media can help small businesses flourish in this cutthroat business environment:

Offer Real-Time Engagement:

Social-media possess the ability to magnify your brand’s awareness with clients in real-time. For example, when a customer has an issue or question, they can voice it through social-media, and you can respond and sort it out promptly. As a small business, you should recognize what social networks your clients spend time on and get engage with them actively.

Develop Community Value:

Social-media sites such as Google+, Twitter, Facebook, LinkedIn, and Instagram have pretty active communities. You will not have any issue finding a community within your site by recognizing hashtags, keywords and ascertaining customer curiosity. Then start giving useful advice to the communities in your intended social podiums.

Social Media Marketing

Within a short span of time, your influence in that community will amplify steadily and you will be considered an expert in your niche. Once you have earned trust and goodwill, you can start referencing services or products that will sort out their issues. If executed properly, this can work wonders for your business.

Social Media Advertising is Cost-Effective:

As more social networks incorporate algorithms that separate what users see in their news feeds, your organic content could get lost in the process. Take advantage of the affordable advertising aspects provided by the social networks to endorse your content & special offers.

The majority of social-media advertising is affordable compared to conventional advertising, so you do not need to break your bank to reach a greater number of people, amplify your audience, and expand your business.

Social Media Can Make A Huge Difference For Email Marketing:

Social-media has transformed the game entirely when thinking about email marketing. You can share your email newsletter across your social networks to get your content exposed to a whole new audience and create the kind of buzz you have been dreaming of.

Email Marketing

Social Media Enables You To Link up With Other Businesses:
Social-media does not just enable small ventures to get in touch with consumers; it also allows them to link up with other business. Developing strong bonds with other businesses out there is vital – because you never know whom you might collaborate with. For B2B networking you can consider LinkedIn as a very useful resource. It is the social-media site for developing relationships with millions of reputed professionals.

Want to check out how social media can help your small business. Let the social media professional at Halpin Digital help you with their years of expertise and experience. Set up your free consultation now.