What Is Digital Marketing And How It Works For Small Business?

What Is Digital Marketing And How It Works For Small Business?

Unless you have been sleeping for the last 15 years, you have seen that digital content is ruling the market. From the burst of Internet entertainment to new mobile technologies, these ever increasing platforms enable us a wider variety of options for play and communication. They unlock a new path for companies and brands to communicate with consumers directly. This exhilarating new sphere of digital marketing provides new possibilities to connect with your customers at a fraction of the cost of conventional marketing practices.

What is Digital Marketing?

Digital Marketing is a term that articulates the integrated marketing services employed to entice, engage, and convert clients online. Digital Marketing makes use of more than one channel such as social media, online advertising, search engine optimization (SEO), content marketing, influencer marketing, PPC, etc to assist brands link up with customers and unveil the performance of marketing programs in real-time.

How Digital Marketing Help Small Businesses?

1 – It connects you with customers over the Internet – Those days are gone when people have to go through a large volume of phone directories or surf through pages after pages of broadsheets to find info regarding a service or product. Now 80% of customers use the web to buy anything or find information about any products.

2 – It generates higher conversion rates – Via this channel, you can reach out to targeted audiences, generate leads and accomplish as much as a 24% boost in conversion rates.

 3 – It generates higher ROI from your campaigns – According to HubSpot report, it was found that digital marketing can assist small businesses to generate better CPL (Cost-Per-Lead) in comparison to conventional marketing approaches.

 4 – It connects you with the mobile users – Mobile devices have developed from being a mere substitutes of laptops & PC into something that’s persuading their buying decisions.  90% of adults in the US always have their mobile device within reaching distance.

 5 – It earned people’s faith – Digital Marketing leans on social-media signals, social evidence and testimonials from real customers. Customers who have previously purchased, joined, or availed a service or product advertised by specific business or brands. It can assist in personalizing advertising messages based on previous online choices you have made.

 90% of respondents claimed they would trust information regarding a specific brand, service or product if the information comes from sources they know.


Digital marketing proven strategies and techniques offer not only more traffic but highly targeted traffic that offers real-time results. Targeting the right type of people that offers the right type of outcomes is what digital marketing is all about – assuring survival for your business. Allow Halpin Digital to explain how a custom Digital Marketing campaign will help your business reach the next level. Set up your free consultation today.

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How Local SEO Helps Small Businesses? 5 Ways

It is quite straightforward that, SEO is not dying; it is only changing. This signifies that you still require Search Engine Optimization, whether you are a local business or not.

If you are new to the local SEO sphere and are not certain how it varies from regular SEO, read some of the points mentioned below. Hopefully, you will see local SEO as something that your local business desperately wants and needs.


1 – With local SEO you get a better place on Search Engine Ranking Pages (SERPs); hence enhancing your visibility.

When you browse a Google SERP you will notice that they emphasize local results, meaning they place them at the top of a results page.

2 – Local SEO assists to bring in targeted audiences; hence helping your conversions rates.

If someone types a search query and local results appear, that means they are looking for something in particular. This means there is a more targeted audience with more expectations to convert. Keep in mind that it is better to have 100 searchers that are local and serious regarding your business compared to 200 searchers who’re just surfing around for something they may wish to invest in at another time.

3 – Local SEO faces less competition; thus helps boost ranking:

The best thing regarding local SEO is that you are only giving competition to others who are striving to optimize the same local search queries. This signifies that the number of competitors is much less than if you were striving to attain the #1 position for organic ranking for any given keyword. You can consider local SEO similarly as the way you consider long-tail keywords. The overall process is not just cost effective, but also moves much quicker, and you may acquire more targeted results.

4 – Helps you make local connections & affiliations:

With greater visibility you will become better known in your business community. However, with local SEO it isn’t all about gaining visibility on a search-engine, but getting that visibility amidst searchers & other businesses. Eventually, those who discover you via a local search are most likely from your area.

5 – Local SEO helps in link building & social sharing:

Another vital part of employing local SEO is the prospective affiliations between two business units. It develops a connection and aids in social sharing goals. In this way, it aids marketers to meet prospective clients who can assist you and expand your local business. Meeting with local bloggers and other website owners can transform your attitude towards business in a constructive manner. For example, you can plan an event or a new business concept together for future profit. More information checkout http://www.halpindigital.com/local-seo-for-small-business/