According to my knowledge, 82% of small business owners worldwide are making use of social media sites like Twitter, Facebook, Pinterest, Instagram and Linkedin to help expand their business. If you are still standing on the social sidelines, there has never been an ideal time to get started.
Here is how social media can help small businesses flourish in this cutthroat business environment:
Offer Real-Time Engagement:
Social-media possess the ability to magnify your brand’s awareness with clients in real-time. For example, when a customer has an issue or question, they can voice it through social-media, and you can respond and sort it out promptly. As a small business, you should recognize what social networks your clients spend time on and get engage with them actively.
Develop Community Value:
Social-media sites such as Google+, Twitter, Facebook, LinkedIn, and Instagram have pretty active communities. You will not have any issue finding a community within your site by recognizing hashtags, keywords and ascertaining customer curiosity. Then start giving useful advice to the communities in your intended social podiums.
Within a short span of time, your influence in that community will amplify steadily and you will be considered an expert in your niche. Once you have earned trust and goodwill, you can start referencing services or products that will sort out their issues. If executed properly, this can work wonders for your business.
Social Media Advertising is Cost-Effective:
As more social networks incorporate algorithms that separate what users see in their news feeds, your organic content could get lost in the process. Take advantage of the affordable advertising aspects provided by the social networks to endorse your content & special offers.
The majority of social-media advertising is affordable compared to conventional advertising, so you do not need to break your bank to reach a greater number of people, amplify your audience, and expand your business.
Social Media Can Make A Huge Difference For Email Marketing:
Social-media has transformed the game entirely when thinking about email marketing. You can share your email newsletter across your social networks to get your content exposed to a whole new audience and create the kind of buzz you have been dreaming of.
Social Media Enables You To Link up With Other Businesses:
Social-media does not just enable small ventures to get in touch with consumers; it also allows them to link up with other business. Developing strong bonds with other businesses out there is vital – because you never know whom you might collaborate with. For B2B networking you can consider LinkedIn as a very useful resource. It is the social-media site for developing relationships with millions of reputed professionals.
Want to check out how social media can help your small business. Let the social media professional at Halpin Digital help you with their years of expertise and experience. Set up your free consultation now.